The town festival is a celebration of bountiful harvests from land and sea, as well as the hardwork of its people.

It was started in 2008 in line with the thrust of then governor and now Congresswoman Gwendolyn Garcia, who pushed for each Cebu town and city to hold a festival as part of local culture and heritage.

The Pinamuohan Festival is one of the highlights of the annual fiesta celebration every May 4, in honor of Sta. Monica.

Various elementary and secondary schools help the town come alive  during the festival by sending in their best dancers in their colorful costumes and props.

In 2009, the Pinamuohan Festival placed seventh in the Pasigarbo sa Sugbo Festival of Festivals which was participated in by over 40 towns and cities.

With some barangays grouping together as clusters in joining the festival, the annual event has proven to be a vehicle for camaraderie and unity among its people.